Collabs that belong in your studio
"Not every brand deserves a place in a Pilates studio."
We believe that. Which is why every brand we activate through Collab100 is carefully chosen for quality, relevance, and genuine fit with the boutique fitness community.
The result is a collab program your members look forward to — not one they quietly tolerate. When the right brand arrives at the right moment, it doesn't feel like a promotion. It feels like a discovery.
A seamless program. For studios and brands alike.
Collab100 sits between studios and brands — managing every aspect of the collab so both sides receive exactly what they need, without the friction.
We source the brand
We maintain an active pipeline of curated wellness brands across seven categories — assessed for quality and genuine fit before we bring them to your studio.
We run the activation
From logistics and instructor briefing to Instagram content and member communications — every element is managed end to end by our team.
Everyone wins
Members receive brands they love. Studios receive a performance summary. Brands reach an audience that converts. Nothing else is required of you.
A monthly subscription that covers everything — brand sourcing, negotiation, logistics, content creation, and reporting. Your members receive beautifully curated products. You receive a performance summary. Nothing else is required of you.
Learn more →Curated access to an engaged network of boutique Pilates communities across Sydney and Melbourne. Your product in members' hands, your brand on the studio's Instagram, your story told by instructors who mean it.
Learn more →Why the best studios trust Collab100
Boutique Pilates studios attract one of the most coveted audiences in Australian wellness — loyal, health-conscious, predominantly female, aged 25 to 45, with high disposable income and genuine curiosity about brands that match their values. The challenge has always been unlocking that audience in a way that feels authentic rather than commercial.
Collab100 was built inside the Pilates industry, not pitched at it from the outside. We understand studio culture, instructor relationships, and the member experience. Every activation we run is designed to feel like it belongs — because it does.
Operating across Sydney and Melbourne — and growing
Collab100 currently serves boutique Pilates and fitness studios across Sydney (North Shore, Northern Beaches, Inner West, Eastern Suburbs, CBD) and Melbourne (Inner suburbs, South East, Bayside). We are selectively onboarding studios in both cities through 2025.
Enquire to check availability in your area.
What studio owners say
Our members were asking where to buy more products the same day they received their samples. Collab100 made the whole thing completely effortless on our end.
We had tried influencer marketing and trade shows. Neither came close to the quality of engagement we saw from a Collab100 activation. The audience is genuinely different.