The audience you have been looking for
Boutique Pilates studio members represent one of the most valuable consumer segments in Australian wellness. They attend class three to four times per week, spend significantly on health and lifestyle products, and are highly influenced by the environments and communities they choose to be part of.
Collab100 gives your brand direct, physical access to this audience — not through a feed algorithm or a media buy, but through the most trusted channel available: the studio itself.
Why Pilates is different
A boutique Pilates studio is not a gym. There is no background music drowning out conversation, no anonymous crowd, no transactional relationship. Members know their instructors by name. They trust their recommendations. When an instructor speaks warmly about a brand at the end of class, it lands as a personal endorsement — not a sponsored mention.
Based on our current studio network.
What a Collab100 brand activation includes
Every activation is fully managed by our team — from logistics to content to reporting. Brands receive a complete, curated campaign without the operational complexity.
Product sampling, in-studio presence, and social content — fully managed.
Your product reaches members directly at the end of class, supported by an instructor endorsement, in-studio display, Instagram content, and a member newsletter mention. A full performance report is delivered after every activation.
Available as 1-week, 2-week, or year-round formats.
Everything in Standard, elevated with events, email, and deeper brand integration.
Adds a dedicated email campaign, new member welcome pack inclusion, a co-branded event slot, reel content, and branded class naming rights. The highest-touch activation in the Collab100 program — designed for brands that want to own the room.
Available as 1-week, 2-week, or year-round formats.
The brands that belong in our studios
We are selective about the brands we work with — not because we are difficult, but because our members notice when something does not fit. Every brand we activate has been considered against the community it is entering.
If your brand serves a health-conscious, values-driven Australian audience and you believe it belongs in our studios, we would genuinely like to hear from you.
From enquiry to activation — how it works
You contact us at [email protected]. We learn about your brand, your product, and what you are trying to achieve.
We recommend the right activation format — Standard or Sponsor, and the right duration and studio network for your goals.
A simple, one-page activation agreement is signed digitally. Terms, timelines, and deliverables confirmed.
You ship samples to the studio. We coordinate everything on the ground — briefing, display, scheduling, and distribution.
Your brand goes live. Members receive your product. Instagram content is published. The instructor endorsement happens in class.
A full performance report is delivered within seven days of activation end. Clean data, honest analysis.
Bring your brand into the Collab100 network
We work with a carefully curated selection of brand partners across our studio network. If you believe your brand belongs in our studios, we would love to hear from you. We respond to all brand enquiries within 48 hours.
We only partner with brands we genuinely believe fit our studio communities. If we do not think it is the right match, we will tell you honestly.